After Cap’n Crunch received the KITH treatment, it seems like cult-cartoon SpongeBob SquarePants is up next. Ronnie Fieg’s label teased the upcoming project in a short video posted on his brand’s social media channels last night.
The video shows an island in the middle of the ocean before the camera pans underwater and shows the KITH logo stylized in SpongeBob SquarePants’ signature font.
If this collaboration is anything like the Cap’n Crunch tie-up from 2016, we might be seeing a SpongeBob-themed activation at KITH Treats, as well as a small capsule of apparel. Last year, KITH also announced a tie-up with another cartoon, Rugrats.
As always, keep checking back for more information as we’ll be updating this post as we get it.
In other news, there could be a Rolex x Supreme watch coming.